February 20, 2020

Nykaa and BookMyShow come together to launch ''Nykaaland''

Nykaaland, Indias first ever beauty festival is a collaboration Nykaa and BookMyShow. It will host more than 40 home-grown and international beauty brands, interactive sessions with celebrity beauty trailblazers and master classes with industry experts like Namrata Soni, Sonic Sarwate and Anthony Cole.

New Delhi, Feb 20 (IANSlife)

Thoughtfully curated by the two powerhouses, Nykaaland further widens the out-of-home entertainment ecosystem creating a rich experience in a genre, as yet untouched. The maiden edition of the festival will be hosted in Mumbai, on March 21-22, 2020 at the Member”s Enclosure, Mahalaxmi Racecourse.

Headlining the festival and known by his Instagram moniker MakeupByMario, the makeup maestro has been the long-time make-up artist for global sensation Kim Kardashian, will host an on-stage makeup demonstration on March 21, giving makeup lovers a chance to catch him at work, receive a participation certificate and exciting beauty goodies. Mario Dedivanovic”s makeup masterclass sessions have been an attraction for make-up lovers all over the world, and will make a grand India debut at Nykaaland.

Makeup whiz Mario Dedivanovic said, “Indian beauty draws heavily from history and culture, making it one of the most varied and rich definitions of beauty, the world over. I am extremely excited to visit India and look forward to hosting a masterclass for the first time ever at Nykaaland. Masterclasses are my way of connecting with makeup lovers from different parts of the world and my session at Nykaaland will be inspired by the sensibilities and preferences of the iconic land of beauty that India is. I can”t wait to interact with Indian beauty enthusiasts and together, create a magical beauty canvas!”

Falguni Nayar, Founder and CEO, Nykaa said, “Nykaa has been instrumental in shaping the beauty industry in India with our extensive brand selection, omnichannel retail and tech-driven beauty solutions. This unique event gives us yet another opportunity to delight our customers with exceptional beauty experiences and expert interactions. For this flagship property we have found the perfect partner in BookMyShow to be able to create a truly unique festival.”

“The out-of-home entertainment ecosystem in India is a kaleidoscope of growing recreational choices, with users lapping up new and unique experiences like never before. As BookMyShow forays into yet another experiential space with India”s first ever beauty festival ”Nykaaland”, we are delighted to partner with Nykaa, the pioneers in this category, to expand India”s experiential entertainment horizon. The debut edition of the festival will bring together a highly desirable and curated ensemble of unique events and experiences, giving millions of consumers, access to local and international brands as also artists,” said Albert Almeida, COO – Live Entertainment, BookMyShow.

The world of beauty will feature popular brands like M.A.C Cosmetics, Huda Beauty, Kama Ayurveda, Kay Beauty, Innisfree, L”Oréal Paris, Lakmé, Pixi by Petra, Clinique and Simple amongst several others. It will also have a dedicated ”discovery zone” for customers to know more about upcoming brands in the world of beauty. The beauty festival, has on-boarded PayPal as the payment partner.


(As published in https://www.outlookindia.com on , FEBRUARY 20 2020. )

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