The World Cup involves extensive travel and ever-changing landscapes and this causes disruption of quality sleep, hence Virat requested Duroflex to help standardize his sleep across all the different venues. While Virat is well known for his commitment to fitness and health, another essential practice that he adheres to for peak performance is 8 hours of quality sleep. As Virat prepares for the ongoing World Cup, ensuring he gets deep, restorative sleep is one of his top priorities.
Duroflex, India’s leading sleep solutions provider, is supporting their brand ambassador, Virat Kohli by providing the Back Magic Mattress in every city where he stays, be it for a match or practice. Designed for high-performance lifestyles, its 5-zone full body support helps relax muscles and supports the back to guarantee a revitalizing sleep for him during the ongoing ICC World Cup. Back Magic (Firm Mattress) is one of the bestselling mattresses of the Duropedic range by Duroflex, as preferred by Virat.
Speaking on the occasion, Mohanraj Jagannivasan, CEO, Duroflex said, “The World Cup always stirs up nationwide excitement as the entire country unites to cheer for the team, who are putting in their all to deliver their best. In response to Virat’s request, we are delighted to go the extra mile to ensure he has his trusted Duroflex mattress with him in every city during this high-octane tournament. Our commitment is to provide him with seamless, energizing sleep that will help him optimize his performance on the field. We are honored to be part of his World Cup preparation and extend our best wishes to the team for a successful tournament.”
As the nation rallies behind Virat Kohli and Team India, Duroflex wishes them not only great success, but great healthy sleep too.
Duroflex is one of India’s leading solutions providers with a wide range of premium mattresses and sleep accessories. This revolutionary brand with over five decades of expertise and state-of-the-art technology redefining the meaning of quality sleep.
Duroflex has distinguished itself as a leader in the industry with an innovative and cutting-edge range of products that is first of its kind in India. Its signature range – Duropedic is India’s No.1 doctor recommended orthopedic mattress range. The brand is today synonymous with quality, innovation, and comfort. Its product portfolio is backed by strong technical know-how, modern equipment, and the ability to understand future needs.
(As published in theprint.in, 27 October, 2023 )