Wow! Momo is ready to take on global QSR biggies like KFC and Domino’s with the humble street food.

Wow! Momo is ready to take on global QSR biggies like KFC and Domino's with the humble street food.

Indians love to bond over food — especially during those post-work gathering to satiate street-food cravings along with a cup of hot tea. Majority of these road-side snacks are pocket-friendly with a menu price of as low as INR20 a plate.

The unorganised street-food market in India is so vast and diverse that every city has its own specialty food-street or khaugallis, serving the staples such as samosas, dosas and vada pavs with their own twist to the savouries. However, despite being a food-loving nation, the street food and the QSR (quick-service restaurants) or the limited-service restaurants business continue to be a low-margin, high-cost and operationally heavy business in India.

(As published in https://prime.economictimes.indiatimes.com 4 Dec 2019 )